Football management, in 12 minutes

The first bite⁠-⁠size
football management game.

A full season of transfers, tactics and big calls in about 12 minutes. Save doomed clubs, outwit the odds and climb the global daily leaderboard.

Seventy-two clubs. One hundred years of history each. All in your hands.

What's inside

A whole season, in a coffee break

No fixture lists to grind. Every challenge is a tight story with a real ending. Win it, lose it, and go again.

Twelve-minute seasons

Six decisive matches, transfer windows and narrative moments. A whole management story in one sitting.

Daily ranked mode

A fresh seeded scenario every day. Everyone plays the same run. Only the smartest decisions climb.

Story sagas

Take a club from rock bottom to the top flight across chapters that unlock as you win.

Under the hood

A real football engine, not a slot machine

Transfers, tactics, squad chemistry and consequences that carry between decisions. The same deterministic engine our servers re-check every ranked run against.

01 / Transfers

The transfer market is a chess match

Bids, counters and a two-strike negotiation rule. Sell your best asset for a war chest, hold firm and risk the sulk, or gazump a rival before deadline day.

  • Free agents, loans and release clauses
  • Agents with their own agendas
  • Deadline-day brinkmanship
Incoming bidDeadline day
DA
Dele AkandeStriker · 21 · ★★★★☆
Rival bid£4.5m
RejectCounterAccept

The stories

Pick your rescue job

Each club is a hundred-year-old story on the brink. The crest is real, the crisis is yours.

Play this story

The Endgame · Earn your place

The Full Season

The stories are your training ground. Prove yourself across them and you unlock the main event: a full 38-game season with the club of your choice.

The board sets your target the day you walk in. Champions demand the title, the promoted club begs for 17th. Eighteen decisive moments, one honest interview: you beat the number, or you didn't.

  • 38 games
  • ~22 minutes
  • Pick any club
  • Legendary
Start earning your unlock

Who's in the dugout?

What kind of manager are you?

Your decisions reveal an archetype. Back the kid or balance the books. The game is watching.

The Firefighter
Crisis manager

The Firefighter

Thrives when the building is on fire. Backs the dressing room, takes every bullet at the press conference.

The Professor
Tactician

The Professor

Wins on the whiteboard. Reads the data, drills the shape and lets the spreadsheet pick the gem.

The Gambler
Risk-taker

The Gambler

Rolls the dice when others fold. Starts the teenager, chases the title, dares the giants to catch you.

The Accountant
The whisperer

The Accountant

Balances the books and the mood. Every wage, every morale point, every clause. Nothing slips past.

The real-world leaderboard

One seed. The whole world playing it.

Every day, every manager on Earth gets the exact same scenario. No luck to blame, no soft draw. Your decisions are scored and ranked against everyone. Fresh seed at midnight, fresh shot at the top.

Today's ranked seed ● Live
1gaffer_deluxe🏴 Bellhaven2,431
2tacticaltom🏴 Steelford2,388
3the_professor🏴 Aldercroft2,301
4nil_nil_niall🏴 Ram City2,276
27you🏴 Northbridge1,984
11 Self-contained stories
~12 Minutes per challenge
72 Rival clubs to outwit
#1 Climb the daily table

From the terraces

Managers can't put it down

★★★★★
I told myself one more run. It's 1am. I've saved Northbridge four times.
M Marcus D.
Sunday league gaffer
★★★★★
Every decision feels like it matters. The dressing room actually remembers what you did to them.
P Priya K.
Armchair manager
★★★★★
The daily ranked seed is my morning coffee ritual now. Beat my brother by two places today.
T Tom R.
Season-ticket holder
★★★★★
It reads like a proper football story, not a spreadsheet. And it fits in a bus ride.
A Aisha B.
Non-league obsessive

Simple pricing

Play free. Unlock the rest once.

No subscriptions, no season tickets. Buy a story or buy them all. It's yours forever.

Kick-off

Freeforever
  • Daily ranked mode
  • Save Northbridge challenge
  • Global leaderboards
  • No account required
Play now

Single Story

£1.99per story
  • Any one story challenge
  • Saga chapters included
  • Yours to replay forever
  • Everything in Kick-off
Browse stories

Season One

£9.99one-off
  • All 8 launch stories
  • Every saga chapter
  • World Cup: Three Lions
  • Everything in Kick-off
Unlock Season One

Good questions

Frequently asked

What exactly is 90 Minute Manager?

A football-management game built from short, replayable challenges. Each one is a self-contained story of six matches, transfer windows and narrative decisions that plays out in about twelve minutes.

Do I need to be a football-tactics expert?

No. You make human decisions: back the captain, sell the striker, gamble on the teenager. The simulation handles the maths; you handle the story.

How does the daily ranked mode work?

Everyone in the world plays the same seeded scenario each day. Your decisions are scored and ranked on a global leaderboard. Fresh seed at midnight.

Is it free?

Yes. The daily ranked mode and the Save Northbridge challenge are free forever. Individual stories are £1.99, Season One (all 8 launch stories) is a one-off £9.99, and the Lifetime Pass, which includes every story we ever release, is £12.99 at launch (£17.99 from 25 July).

Can I play on my phone?

Yes. It runs in any browser as an installable web app, and there is a native iOS app. Progress and entitlements follow your account.

Ninety minutes on the clock

Take charge tonight.

Get it free on the App Store, or jump straight in and play online in your browser. Your first crisis is already waiting.

Cookie preferences

Choose which cookies we can use. You can change this any time from the footer.

Essential

Required for the site and game to function: sign-in, purchases and security. Always on.

Analytics

Helps us understand how 90 Minute Manager is used so we can improve it. Uses PostHog (EU servers).